Privacy & Ethics
How we handle your data, photos, and participation with care and transparency
Privacy Notice
BRIDGE-AI Kenya is committed to protecting your privacy and handling your personal data with care. This privacy notice explains how we collect, use, and protect your information when you interact with our website and activities.
We collect only the information that is necessary for the stated purpose. We do not collect sensitive data unless explicitly approved by our ethics review process.
What Information We Collect
Depending on how you interact with us, we may collect:
- Contact Information: Name, email address, phone number, organisation
- Demographic Information: County/location, audience category (farmer, student, SME, etc.)
- Enquiry Details: Messages, training interests, media requests
- Technical Data: IP address, browser type, pages visited (via analytics)
How We Use Your Information
- To respond to your enquiries and requests
- To manage your participation in BRIDGE-AI activities (training, bootcamps, events)
- To communicate with you about project updates and opportunities
- To improve our website and services through analytics
- To comply with Horizon Europe reporting requirements (aggregated data only)
Legal Basis for Processing
- Consent: You provide explicit consent when submitting forms
- Legitimate Interest: To respond to enquiries and manage project activities
- Legal Obligation: To comply with Horizon Europe reporting requirements
Data Storage & Security
- Your data is stored securely in our database with access restricted to authorised project staff
- We implement appropriate technical and organisational measures to protect your data
- Data is retained only as long as necessary for the purpose it was collected
We do not publish personal data, participant lists, photos of identifiable people, interview excerpts, or survey outputs without documented consent and ethics clearance. All personal data is handled in compliance with applicable data protection laws.
Photo & Video Consent
BRIDGE-AI Kenya documents its activities through photography and videography to showcase the project's impact and share learnings. We are committed to ensuring that all images and videos are collected and used with full respect for participants' rights and dignity.
How We Handle Photos & Videos
- Consent is obtained before any photo or video is taken
- Consent is documented and stored securely as evidence
- Only approved images are published on the website, gallery, or social media
- Participants can request to have their image removed at any time
- No photos of minors are published without parental consent
All photos displayed in our gallery have consent confirmation recorded. If you see an image of yourself and wish to have it removed, please contact us immediately.
Ethics Approval
BRIDGE-AI operates under strict ethical guidelines as required by Horizon Europe and the participating institutions. All research and engagement activities involving human participants, data collection, or fieldwork undergo rigorous ethics review before implementation.
Our Ethical Principles
- Respect for Persons: Participants are treated as autonomous agents with the right to make informed decisions
- Beneficence: Activities are designed to maximise benefits and minimise harm
- Justice: Benefits and burdens are distributed fairly across all participants
- Informed Consent: Participants are fully informed about the nature of their participation
- Data Protection: Personal data is collected, stored, and used in compliance with applicable laws
- Transparency: All activities are conducted openly and honestly
No surveys, interviews, consent-based activities, or participant-facing data collection is launched before ethics/legal approval is obtained. We follow the "ethics-before-fieldwork" rule strictly.
Data Use Policy
How We Use Your Data
- Project Reporting: Aggregated data is used for Horizon Europe reporting (KPIs, dissemination, communication actions)
- Website Analytics: Non-invasive analytics track page views, resource downloads, and visitor trends to improve our content
- Training Feedback: Feedback from training and bootcamps is used to improve program quality
- Research: Data may be used for research purposes only with explicit consent and ethics approval
What We Do NOT Do
- We do not publish raw sensor data, farmer-level data, or internal project documents without proper approval
- We do not share personal data with third parties for marketing purposes
- We do not publish attendance lists, participant feedback, or identifiable information without consent
- We do not expose raw pilot data, exact coordinates of private farms, individual performance data, or identifiable training records
Some reporting evidence is stored privately and not displayed publicly. This includes attendance sheets, consent evidence, EU visibility proof, and review approvals. These are kept for audit and reporting purposes only.
Your Rights
- Right to Access: Request a copy of the data we hold about you
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restriction: Request restriction of processing
- Right to Object: Object to processing of your data
- Right to Data Portability: Request transfer of your data
Contact for Data Requests
If you have any questions about your data, wish to exercise your rights, or have concerns about how your information is handled, please contact us:
- Email: jkuat@bridge-ai-kenya.com
- Address: JKUAT Smart Farm Zone, Juja, Kenya
This privacy policy was last updated on 03 June 2026. We reserve the right to update this policy as needed. Please check back periodically for updates.